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  In the world of digital advertising, one of the best things you can do for your business, and your budget, is to optimize. This seems easier said than done, right? Not when you have a team of digital ad specialists spilling all of their secrets! If you’re new to the world of digital...

What’s your go-to music or podcast streaming method? Many users are now using YouTube as their first choice when listening to their favorite songs or podcasts. The traditionally video-focused site is now seeing an uptick in users that are consuming audio-centric content - meaning that there’s an...

As the seasons change, so do we - what we buy, what we do, and where we go all change depending on the time of year. As marketers and business owners, it is imperative to ensure that our ads adapt to the seasons as well!  How can you make the most out of your digital advertising campaigns? Put on...

 Building and growing a business is never easy, but when COVID-19 took the world by storm in 2020, things got trickier, to say the least. Still, businesses large and small pivoted and changed directions at a moment’s notice, to stay afloat during the new normal.  Moves that began as a means to...

2020 changed everything, and the marketing of your business was no exception! Success will be reached by those who are willing to adapt and evolve to align themselves with the ever-changing global climate. How do you know if your company is meeting your consumer’s evolving expectations? A...