ID3AS Blog
Increasing Your Social Engagement with Employee Advocacy
One of the most effective, and often underutilized, strategies that can significantly broaden your reach and increase engagement is employee advocacy. Employee advocacy is the promotion of a brand or product that an individual works at.
On social media, employee advocacy can take many shapes, including employees engaging with content posted on the company page, and posting original content relating to their role in the company!
The Value
Posts that are shared by employees see an increase in organic reach in comparison to posts directly from a company's page. After all, some of the best advocates for your business can be the employees!
A healthy employee advocacy strategy can help amplify your brand awareness, positively share experiences with your company, benefit brand sentiment, and show authenticity, expert knowledge, and insights into your products and services.
The more your business and team interact with others, the more connected users will feel to your business!
How to Implement
An employee advocacy program can be as simple or involved as you make it! The first step is ensuring that you have a team on board who will be motivated to engage and post. The best content comes from a positive environment, not from making this another thing to check off the list!
Next, set realistic goals, key performance indicators, and guidelines for your company so your team knows why you’re asking them to engage! Some indicators could include:
- Top Contributors: Which team members are generating the most engagement and sharing the most content?
- Organic Reach: How many new users are being reached through your employee advocates?
- Engagement: From your employee advocates posts, how many people are clicking, commenting, and resharing?
Recognizing and thanking your top employee advocates will help keep morale around advocacy high, and keep it from fizzling out.
Setting clear guidelines will help your team know the expectation, and help to keep control over messaging, and reputation. Sharing examples with your team on how they can take part in employee advocacy can also help spark creativity within your group, and make the content shared more personable to them and their expertise.
Some examples of how your team can participate in employee advocacy can include:
- Showcasing the great work that your company does by sharing recently completed projects, new items available, or their favorite dishes.
- Showing off your company culture, by showing team members enjoying time together at a conference, bagel days at the office, wearing company swag, etc.
- Sharing company news and blog posts on social media, even by resharing old but still relevant content.
- Commenting on company posts, ‘liking’ the content, and sharing the posts with their followers.
All of these tags, comments, shares, and likes do more than increase your engagement rates, ranking your content higher on the algorithms and increasing the likelihood of others seeing your posts. It can help to build company culture, increase brand awareness, drive qualified leads, and boost recruitment efforts.
Have questions or are interested in learning more? Contact our team at 410-213-2400, or send us an email at clientservices@d3corp.com!