ID3AS Blog
Google Shopping Ads for Retailers
You may be familiar with Google Search, Google Display, and even YouTube video ads, but have you ever noticed Google Shopping Ads? Shopping ads are a helpful strategy for retailers and e-commerce sites. Your product feed can be shown directly in the Google search results!
With the holiday season approaching, shopping ads can be used as a new method to promote your website or local store and reach new customers. The mix of text, price, and product photos, makes these ads stand out on the search engine results page. The user will know almost everything they need about your product before clicking the ad, leading to higher conversions. If you want to drive brand awareness and outperform your competitors, especially with hot holiday deals—D3 can show off your best with Google Shopping Ads!
Benefits of Google Shopping Ads
Greater Brand Visibility
Looking to reach a broader audience? Here it is! Google Shopping Ads can display product feeds across Google Ads channels including the Google shopping tab, Google search results, images, and on maps (via local inventory ads). If you pair your shopping ads with a Performance Max campaign, your ads can appear on even more Google partner sites like Gmail, and YouTube.
More Sales
With shopping ads, you’re obtaining higher quality leads, and those leads result in more customers buying your products. Users can see your products in a simple Google search without needing to know your brand. Immediately, they can tell which item fits their budget and preference. At this point in the sales funnel, the only step left is to click on the ad and buy. Plus, now that one purchase has been made, a new customer has been introduced to your brand and can be marketed to again!
Easy to Use
Shopping ads utilize product attributes already given in your Merchant Center feed instead of a list of keywords. Google’s intuitive algorithm is well-oiled to perform based on your goal of brand awareness, conversions, etc. Once the ads take off, highly detailed reporting is available for you to see clicks, purchases, and more necessary insights for growth. While the ads setup is made easy by Merchant Center product feeds, D3 can have your ads up and running in no time!
Contact the D3 team to maximize your reach this holiday season. Whether you’re selling popcorn, kites, or clothes, your e-commerce shop will see the benefits of a Google Shopping Ads campaign!