Digital advertising is a tried and true way to create brand awareness and increase sales. Did you know that paid, digital, advertising returns $2 for every $1 spent? That’s a 200% ROI rate! But, with an ever-increasing number of ad-channels, how do you know which one is the right fit for your...

Many business owners have a general idea of who their target audience is, but how do you learn more about your customers? Understanding your clientele is key to providing good service, resulting in lasting customer relationships and new sales for your business!  Getting into your customers’...

You can't always control what the media says about your business, but you can control what you do with it. After your business receives media coverage of any kind, how you leverage the positives, or, own the negatives, will impact your brand.  Don’t passively wait for an influx of new...

There’s no greater satisfaction than knowing that you’re making a difference. That being said, becoming philanthropic isn’t just a nice thing to do when your business is doing well. Donating your time and money year-round can become an essential part of a sustainable business strategy!  Use...

To become a good speaker, you must first become a good listener; the same is true for businesses. Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media.  A key component to audience research, social listening is when you track...

Review sites and social media pages have quickly become some of the most influential and authoritative research tools while searching online. According to a recent study by BIA Kelsey, 97% of consumers find information about local businesses on the web, and 70% of those people form their perceptions...