Business leaders and marketers across the globe are carefully considering how to communicate during COVID-19. Clear and direct communication has become essential in this new world of constant noise from news and media outlets, and the importance of maintaining a 1:1 relationship with your customers...

As your business or organization makes decisions to meet the needs of the community, the all-important question remains, “how should I be communicating during this time?” For many, social media is the go-to platform for communicating. It’s important to understand that posting “business as...

With over 400 million daily users, Snapchat has become one of the larger social media platform in which you are able to send pictures or videos to friends and followers. Snapchat is a great marketing tool for businesses to raise awareness about their brand and even build a relationship with...

You already know that email marketing is a powerful tool to use for your business, but how do you take it to the next level? Email marketing can be a cost-effective way to engage with your customers, as well as drive sales. There is no other marketing platform, aside from social media, that can...

Email marketing is a popular and influential tool that businesses can utilize when reaching out to customers. Many businesses use email marketing as an effective, fast, and low-cost way to reach their customers. People are constantly checking their emails on the go from their smartphones and...

Email marketing is a terrific way to generate leads and convert potential customers for your business. Whether you’re new to email marketing or are a tried and true user, in order to best optimize your email efforts, you’ll want to be sure that you’re following best practices. The Email...