Business-to-business (B2B), and business-to-consumer (B2C) marketing aim to capture the attention of two distinctly different audiences. While there are many similarities between the two, how they engage their audiences are very different.  Business-to-business describes businesses whose customers...

Did you know that people are spending an average of 5.4 hours on their smartphones daily? Over the last few years, the signs have been clear; the way that we use the internet is changing! People are discovering new companies and products daily by searching on their smartphones and mobile...

“Hey, Siri… What is ‘voice search SEO?” The voice search trend started all the way back in 2011 when Siri was first introduced to our phones and lives. This means that if you haven’t yet updated your site for voice SEO, you could be missing out on a chunk of organic traffic coming through...

Is print obsolete? Not in this digital world! While digital marketing strategies remain increasingly important, they have not yet dethroned the tried and true power of print marketing. In fact, print still remains vitally important for the messages that your business needs to communicate with your...

  In the US and beyond it has been a tough year. Businesses large and small have had to learn to adapt and reinvent themselves at a moment’s notice, and we all have found ourselves in new, unpredicted roles. Through everything, what holds true and unites individuals and businesses is that we...

With the growth of e-commerce, our day to day experiences and online-shopping mentality is undergoing what seems to be a permanent change. Optimizing the online customer experience for businesses across all industries is becoming not only a welcomed change but a necessity in the new normal.  If...