Email marketing is a terrific way to generate leads and convert potential customers for your business. Whether you’re new to email marketing or are a tried and true user, in order to best optimize your email efforts, you’ll want to be sure that you’re following best practices. The Email...

Email marketing remains one of the most effective messaging channels for your business! If you’re not using email marketing, you’re missing out on a powerful opportunity to reach and impact your customers and clients. Every penny spent on marketing must be worth it. Email is an efficient way to...

In this day in age, technology has made advertising simple, effective, and affordable. Although there are numerous platforms for advertising, Email Marketing is still one of the most cost-effective forms of marketing in the history of the business. As the switch from desktop to mobile-friendly...

Video is no longer just an afterthought to your central marketing plan; it’s a necessity and highly impactful to your campaign efforts and outreach. Video has already dominated social media and is moving towards conquering Google too. Since acquiring YouTube in 2006, Google’s algorithms have...

Every business and organization has a story.  The question is - HOW do you share your story with the rest of the world?  How do you control other stories and conversations about your brand?   Welcome to the world of Public Relations! PR is a “third-party” endorsement that can influence...

What was the last event that you attended? Was it a startup launch party or a trade show? A 5K or seminar? While these events seem very different, and they are, to the brands and businesses who host them, they all have a common purpose: entertain and engage potential clients and customers.  Event...