How does your domain name affect SEO (Search Engine Optimization)? In order for your domain name to affect SEO, your keyword string should match your exact domain name. For example, www.homeloans.com and www.travelinsurance.com both rank at the top of search engine result lists because their...

When it comes to print design, you may have found yourself wondering, what is a way to really make your design stand out and catch someone's eye? The first thing that comes to our mind is color!  Color is everywhere and without it, frankly, life would be boring! Color is what can help your design...

Everyone wants to get results from paid advertising… In order to maximize reach for your paid search campaigns, Google Ads recently released a new smart bidding strategy. They call it Target Impression Share. This new strategy is specifically designed to maximize your share of search ad...

Every business can commiserate over the struggle to land in the coveted top spots of an organic search. Even a beautifully designed website can suffer from low analytics without proper exposure in search engines. Take a moment to reflect upon your own search engine experience. Do you typically click...

With the virtually unlimited selections of type available today, choosing a font can quickly send you down the rabbit hole. Should I choose a font that works in web and print applications? Serif or sans serif? What is a serif? What about a handwritten looking font? How many fonts do I need? Thin,...

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