ID3AS Blog
The Value of Your Visual Portfolio
Seeing is believing, so why not showcase your brand and business through creative visuals to share with your potential customers?
Video has taken control of the internet, and your visual presence has become vital. Customers look for images and video when deciding if a business or organization is trustworthy and reliable.
Your reputation now lies in your visual portfolio!
Role of Video and Photo Today
Each day, there are 5 billion videos watched on YouTube. On Facebook alone, 100 million hours of video are watched each day. In email, video leads to an increase of 200-300% in click-through rates.
When you create a page for your website, including video can increase your conversions by up to 80%.
Furthermore, the average information retention is about 10%. When you pair that information with a relevant image, that average retention jumps to about 65%.
D3’s Visual Library Management
The number one complaint we hear from marketing clients is that they do not have enough visual content to utilize. That’s where we can come into play!
It can be a lot for a company or business to stay on top of building a library of images and video. D3 takes on the role of gathering and collecting the creative for this library, and can manage it for future use.
When is the best time to collect visual content?
Now! Of course, it’s never a bad idea to build up your library, but this current season is one you won’t want to pass up. Spring and early summer are prime times for gathering imagery and video footage. With warm weather, sunny skies, and the beginning of a busy season, now is the ideal opportunity to build your library with content to use throughout the upcoming months.
Get in touch with us today for more information on our professional photography and videography services!