ID3AS Blog

You continuously see Google Ads and Facebook Ads pop up on your computer and phone screen. Now, it’s time to learn how useful they can be for your business!

Pay-Per-Click (PPC) ads that run on platforms like Google and Facebook Ads, are essential to digital marketing. These types of ads are highly targeted, instantly trackable, and give you as a business owner complete control.

The 5 Super Powers of PPC Advertising

1. PPC Contributes to Business Goals

With PPC ads, you can track conversions in all their forms, not just sales. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale. This also includes site visits, calls, form submissions, and more. These types of ads are a powerful way to drive traffic to your website with your end goals in mind.

2. Gain Immediate Traffic

Through PPC ads, the results are instant. You engage in direct-response marketing, generating site visits quickly. You speak directly to your target audience, and they speak back with clicks. The results are available right away in real time, giving you a chance to adjust your message or budget instantly.

3. Micro-Targeting Your Customers

With a marketing team like D3’s, we help set up your campaign, target audience, and budget, and ensure your efforts will have maximum reach and success. Micro-targeting a narrow audience is a great way to reach ideal customers, and make sure your money is well-spent on those people who are really interested in your business or your service.

There’s no better, more precise form of digital targeting than PPC ads.

4. PPC Enhances Your Other Marketing Efforts

With the help of PPC advertising, you can amplify your campaign message when you use various marketing platforms together.

The main key to success today is not only marketing to the right audience, but reaching this audience on various platforms multiple times. Frequency builds trust. On average, people need “7 touch points” before making a buy. PPC ads will not only get you the qualified leads, they will also put your message in front of people’s eyes reminding customers about you and creating trust. But don’t forget – you only pay if they click!

5. Control Your Budget

Small budgets can sometimes go a long way! You have a lot of control over how much money you’d like to spend. You can start with a small budget and see how your campaign performs. If you want to increase spend, you can. If you want to scale back, you can do that, too.

Not sure if PPC is for you? There is little risk in trying out PPC Advertising. PPC efforts have proven reliable and successful for countless businesses and companies seeking quick, quality conversions.

Give it a try and see how PPC Ads can easily work in your favor!