Deciding where your business wants to spend its marketing dollars is not a decision to make lightly. You want to attract new customers and keep your existing customers coming back for more, however, you can’t afford to invest your money in marketing that is not going to deliver the desired...

While the General Data Protection Regulation has already taken effect, proper understanding is still lacking. The General Data Protection Regulation (GDPR) is an EU Regulation that significantly enhances the protection of the personal data of EU citizens, and increases the obligations on...

The pace of innovation and the number of resources available to market to your audience is nothing short of incredible. Marketing trends come and go, however, the one category that continues to do well year after year is email marketing. Emails are the ideal way to reach an audience who wants to...

Public Relations is often defined as “free advertising”, sending a simple press release to local newspapers or curating a productive message to the media. This misleading interpretation of what public relations truly entails can lead businesses down the wrong path in handling their own PR...

Nobody wants to read old news, and that is especially true for visitors to your website! The content that you provide on your site should be fresh, new, and most importantly, original. In terms of SEO (Search Engine Optimization), original content is key and a powerful way to boost your Google...

When someone comments on your social media posts, do you respond? Most businesses would say yes. However, the number of comments that are left unattended would suggest otherwise. Leaving your posts unattended sends a message to your customers that you don’t care about their experience with your...