ID3AS Blog
ID3AS in Action: Avery Hall
Their Story
Avery Hall offers insurance solutions for today’s world in the MD, VA, and DE area. Services include individual and group benefits, and commercial and personal insurance. With over 95 years of experience under their belt, this agency continues to grow and expand. Having such a strong emphasis on customer relationships and community engagement, it’s easy to see how Avery Hall earned their impeccable reputation and continues to perform as a leading insurance agency in our area!
Our Journey
This year, Avery Hall aimed to bring greater awareness to their Medicare Supplemental Insurance options through community outreach and education. This was achieved through monthly educational webinars where audience members could get their insurance questions answered by certified experts, at no charge. Interested participants learned about this resource through digital ad campaigns run through Google and Facebook, which led them to a custom-designed landing page.
"Avery Hall Insurance has used D3's services since 2017. We have used them for everything from a custom WordPress website design, branding and reputation management, lead generation, to ad campaigns on social media platforms and Google to name just a few. I have found them to be excellent listeners that truly work to help our business grow. Everyone is responsive and turn-around times are great! I would highly recommend them to anyone in the market for digital marketing and website design and management."
- Karen Bromley, Avery Hall
Creating effective and targeted ads for both Google and Facebook helped to make the community aware of the educational opportunity. Ads were designed to reflect the relevant target audience and be clear and concise in text. Bold colors with relevant action and keywords helped to drive the success of these ads.
Google Display Ads
Facebook Ads
With a comprehensive and content-rich website, it’s important that when a user clicks an ad, they are directed to a landing page that showcases the exact information they were promised that prompted them to click the ad. While all of the information on Medicare already exists on the Avery Hall website, this landing page was specifically designed to house all of the information a user clicking this specific ad would need without having to click around the site.
Website Landing Page
Request a free quote from Avery Hall!