ID3AS Blog

Everyone wants to get results from paid advertising… In order to maximize reach for your paid search campaigns, Google Ads recently released a new smart bidding strategy. They call it Target Impression Share. This new strategy is specifically designed to maximize your share of search ad ...

Every business can commiserate over the struggle to land in the coveted top spots of an organic search. Even a beautifully designed website can suffer from low analytics without proper exposure in search engines. Take a moment to reflect upon your own search engine experience. Do you typically ...

With the virtually unlimited selections of type available today, choosing a font can quickly send you down the rabbit hole. Should I choose a font that works in web and print applications? Serif or sans serif? What is a serif? What about a ...

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Web Friendly Fonts Google and other companies offer a service called Web Fonts, which supply fonts from your web server rather than from the viewer’s computer. Web Fonts allow for a wide variety of fonts on your site without the fear of having them ...

Online video advertising has encompassed the marketing and advertising world. Images no longer suffice; an engaging, successful ad needs movement. Twenty percent of online video advertising is spent on the YouTube platform. Many companies find it easy to “plug-and-play YouTube into ...