None of us could have planned for the level of impact COVID-19 had on our businesses, lives, families, and communities.  Now that we have a little breathing room, it’s time to step back and take note of what has changed and what was learned from the situation, thus far.    Companies are...

In times like these, a brand’s true identity is exposed. Like a reflex, your brand’s core values have come to light instantly as businesses were closed, and people were urged to stay at home. We’ve seen brands and businesses step up in a variety of ways over the last few weeks, each effort...

The COVID-19 outbreak has affected all aspects of our lives, including our marketing. Many business owners are using this time to optimize their marketing for their businesses while they have extra time to do so. Video marketing has become essential to marketing your business. Enhance the value of...

Business leaders and marketers across the globe are carefully considering how to communicate during COVID-19. Clear and direct communication has become essential in this new world of constant noise from news and media outlets, and the importance of maintaining a 1:1 relationship with your customers...

As your business or organization makes decisions to meet the needs of the community, the all-important question remains, “how should I be communicating during this time?” For many, social media is the go-to platform for communicating. It’s important to understand that posting “business as...

With over 400 million daily users, Snapchat has become one of the larger social media platform in which you are able to send pictures or videos to friends and followers. Snapchat is a great marketing tool for businesses to raise awareness about their brand and even build a relationship with...