Search Engine Optimization, or SEO, is an evolving art form that is contingent on industry trends, and the forces of search engines themselves. A large aspect of the revolving world of SEO is analyzing competitors and determining the ranking factors behind keywords while spotting new trends within...

Everyone wants to increase brand awareness, gain more followers on social media, and eventually increase revenue for their company. One fun, unique way to do so is to tun Social Media Contests across your platforms. Whether you're giving away a free stay at your oceanfront hotel, or a gift card to...

Social media provides a free and easy way for you to communicate with your current and potential customers. It allows your company to consistently engage with its followers by posting creative content that encourages them to interact with you and your brand.  As social media continues to grow as...

Among the daily chaos and energy it takes to run a successful business, your social media accounts can often fall to the background. Especially if your company is not in the tech/marketing space. Still there are simple checks you can do to make sure that the return on your social efforts, however...

Seeing is believing, so why not showcase your brand and business through creative visuals to share with your potential customers? Video has taken control of the internet, and your visual presence has become vital. Customers look for images and video when deciding if a business or organization is...

You continuously see Google Ads and Facebook Ads pop up on your computer and phone screen. Now, it’s time to learn how useful they can be for your business! Pay-Per-Click (PPC) ads that run on platforms like Google and Facebook Ads, are essential to digital marketing. These types of ads are...