Every business and organization has a story.  The question is - HOW do you share your story with the rest of the world?  How do you control other stories and conversations about your brand?   Welcome to the world of Public Relations! PR is a “third-party” endorsement that can influence...

What was the last event that you attended? Was it a startup launch party or a trade show? A 5K or seminar? While these events seem very different, and they are, to the brands and businesses who host them, they all have a common purpose: entertain and engage potential clients and customers.  Event...

Press releases are one of the easiest ways to engage the media and get your story published. If you’re looking to spread information about your brand or company, whether you’re a business owner or a Public Relations representative, press releases are the tried and true way to get your...

If you build it, they will come...right? You’ve spent the time and money, organizing and planning your event, but without any guests, even the most extravagant event will fail. How do you make the most out of your promotional efforts?  Engaging with the press by writing a media advisory could...

Public relations and the growth of your business go hand in hand. The products you try because of a recommendation, the businesses that you invest your money in due to a good review, this is all the effect of public relations at work. How do you know if public relations is working for your company?...

Google, Google Maps, TripAdvisor, Yelp, Amazon, Facebook, Instagram, Snapchat, and others are all industry leaders when it comes to the internet. Brand Reputation Management (BRM) is critical in both growing and maintaining your business and customer base. It can be challenging to monitor and...