Content Marketing’s Path of Growth
Since day one, content creation and the idea of storytelling have been the foundation of many marketing strategies, whether by a large corporation, small business, or marketing agency. Although a brand’s content stems from a trusted base, the trends behind content marketing strategies are ever-changing.
Forbes predicts that content marketing departments will need to grow in the upcoming year in order to meet demand. Content (written, display, video-based, and more) continues to prove itself as a lead-generator and traffic-driving source for many businesses.
To stay relevant and ahead of the trends in the competitive market, content marketing teams are not going to be able to remain a “department of one” much longer. Forbes anticipates departments within companies will need to expand.
Of course, every company has its own unique marketing goal. Therefore, no two content strategies will work the same.
While it’s great to stay on top of changing trends and expand your content marketing goals and strategies, distribution will always remain the key player in your brand’s success. Even the best, attention-grabbing, action-taking content is useless if no one ever sees it.
Maximize Your Reach
Social media platforms are one of the easiest, effective ways to distribute content marketing, but definitely not the only way! Email marketing is also essential, as well as print products. Original, generic ways of marketing content like this are important. Creative, innovative, new ways to market content are also important. The most important part is to do both. Just be sure to avoid passive distribution! No matter how you are sending your audience your content, they need to know you are engaged.
Now, with the uprise of voice search products such as Amazon’s Alexa, Google Home, and others, voice search optimization is gaining significance. Optimizing your content for voice searches is similar to search engine optimization, and will make a big difference as voice search technology progresses.