Nobody wants to read old news, and that is especially true for visitors to your website! The content that you provide on your site should be fresh, new, and most importantly, original. In terms of SEO (Search Engine Optimization), original content is key and a powerful way to boost your Google ranking in a search result! If you’re not sure what SEO is, you can check out D3’s blog on SEO & Organic Traffic.
Google thrives off of original content, in fact, Google’s corporate mission is “to organize the world’s information and make it universally accessible and useful”. This means in order for Google to rank your content, you must provide users with information that is accessible, and useful for your audience.
The information provided by your website should add something to the conversation, and be a unique take not seen in other blogs, articles, or websites. Creating unique content is a part of the inbound marketing strategy proven to draw potential customers to your products and services, without outwardly pushing your brand. Delight readers with original content while also using that content to benefit your search engine optimization. When we refer to “original content”, we don’t mean that you have to find earth-shattering statistics or cutting edge research to share; original content could simply be your business giving its take on a particular topic, providing helpful tips or sharing a customer success story. This is the unique content Google requires, that sparks interest and engages potential customers.
When your business gives their take on a particular topic, they are providing the internet with the unique information that Google requires to declare your website as a reliable authority on those topics. This credibility can boost your site’s search engine ranking.
Every SEO strategy should begin by utilizing proper keyword research. Focusing your search engine optimization strategy on terms that people are actually searching for, will help your Google rankings, and guide traffic to your site.
When your keyword research is complete, you should have a list of terms and phrases that you use to be found in a search engine query. Then, write original content surrounding these keywords! Come up with unique ideas to center your blog posts around, where your desired keyword could hold a prominent place. For example, at D3, we want our current and potential customers to know about our SEO services! This is why we wrote a blog containing keywords like; “SEO”, “keyword research”, “original content”, and “inbound marketing”. Your website can do this too!
Whether you’re putting in the blogging hours yourself or working with an agency to take this on for you, blogging is a relatively streamlined way to increase your website’s search engine optimization. A blog is a well-known name for a collection of content, and can sometimes be an overthought. Content can be placed throughout your site, added in multiple areas to increase your site’s visibility. Publishing original blog posts, such as the one you’re reading now, is often the best way to, over time, drive significant traffic to your site! If you’ve done your keyword research well and optimized your content with those keywords in mind, the original content can be a huge boost to your search engine (Google, Yahoo, Bing) rankings. This ultimately brings you closer to that coveted #1 spot at the top of the page and drive traffic to your business.
Above that, writing unique content is a great way to show your audience that you are an expert in your specific niche. Content helps you build brand awareness and identifies you as an industry leader among your current and potential customers.
Using video in your marketing approach is an exceptional way to engage your audience. D3 knows this can be a daunting task for those who are not as familiar with it so we’ve put together the essential Video Marketing Musts. Overall, creating a video does not have to be difficult, time-consuming, or require elaborate equipment. Just make sure your video looks professional, is clear of background noise, and is optimized with quality content that is relevant to your website and your business.
When you upload your video, be sure to optimize it with your chosen keywords in both its title and description, then upload the video to your website and social media to assist Google in finding and indexing the content.
Review Your Content with an Expert!
For the month of October, D3 is offering a Free SEO Audit and Review with one of our specialists! Review the content that’s on your site and see how it’s affecting your search engine ranking.
Contact D3 today and allow our seasoned professionals to perform an SEO audit on your site, and review your results with us! During your session, we will give you expert advice and guidance to optimizing your site’s SEO, and help you determine best practices to follow going forward.
Offer valid through October 31, 2019. To schedule an appointment, call 410-213-2400, or email us at firstname.lastname@example.org