A Guide to Website SEO
Maybe you’ve heard the term SEO, or maybe you haven’t, but if you currently have a website or are looking to build one, SEO needs to be top of mind. Search Engine Optimization (SEO), according to Google, is the process of making your site better for search engines. Everyone wants to show up first in the search results, and SEO is the best way to get there.
At D3, one of our many specialties is SEO which provides you with the best chance to make an impact on Google and reach your audience. Dig deeper with us to learn more, and reach out to our team for any SEO needs!
Why is SEO Important?
SEO is often overlooked when individuals create their websites. However, to get your website noticed and have it reach your audience in Google search results, you need proper optimization. Overall, SEO leads to more traffic. It increases your rank on the page, driving your audience to click on your site first when they notice an eye-catching SEO title and meta description.
Stand out from your competitors, and gain the traffic you deserve. With every component of SEO, you should be thinking the way your audience thinks. Include the keywords they will search for, and create paths that they will follow easily.
What Do You Need for Good SEO?
Who is your target audience? What are they looking for? What words will they use in the Google search bar to find it? Keyword research involves answering these questions and defining your business with the correct words and phrases. Once you’ve done this, conduct keyword research to see how much traffic is generated by the results and how hard it may be to rank for them.
A Good Domain Name
Keep your domain name short and sweet, but make it memorable. This may sound obvious, but your domain name should be the name of your business, and it may be the only time you won’t have to worry about including your keywords.
Mobile Friendly Site
Mobile device users make up almost 60% of website traffic nowadays. If your website isn’t mobile-friendly, there’s a much higher chance that people will leave and choose to visit your competitor's website instead. Additionally, Google can tell if your site is mobile accessible or not and favors sites that are in the search rankings. A site that loads fast is also ranked higher than those that deliver a slow experience.
Submit Your Site to Google
Help Google discover your website faster by submitting it and letting the search engine know all of the pages involved. This is done by finding or creating your site map. The URLs are often:
At D3, whenever a new website is created, we create a site map and use the one generated to show Google all of the different pages. It is submitted to Google Search Console, which will then index the site and help you show up in the correct search results. Is your site in need of a site map? Reach out to our team!
Now we get into the good stuff—content! What do you need to consider when writing content for your site? Think about your audience and what they need to know, but also think about your keywords and how they can be organically added throughout the site. These keywords can be added to page headings, subheadings, and throughout the text. Be informative with a consistent tone, and guide users with a clear call to action. Adding a blog is a great way to continue adding relevant content and gives you a better chance of getting traffic from more keywords.
Help bring traffic to your website and make it more user-friendly by optimizing the title and alt text of the images on the site. The title text is the name of the file. These help Google understand what the image is and often appear when a user hovers their mouse over the picture. The alt text describes the image with more detail than the title text. This is shown in case the image is not displaying correctly and is also more accessible for those using a screen reader.
SEO Titles & Meta Descriptions
SEO titles and SEO/meta descriptions give you the opportunity to hook anyone who comes across your website while google searching. The SEO title is the blue, clickable link in the search results, and the meta description is the sentence or two underneath it. The title is the best place to utilize your keywords and show potential visitors that your site has exactly what they are looking for. The description will do the same, but it should be more organic and informative, explaining what that site page contains. These should be edited for every individual page on your website for the best SEO results and recognition from search engines.
When it comes to SEO for your website, we’ve barely scratched the surface. Contact D3 for more information about how to optimize your website and rank first in the search results!