ID3AS Blog
Why Your Business Needs Email Marketing
Email marketing remains one of the most effective messaging channels for your business! If you’re not using email marketing, you’re missing out on a powerful opportunity to reach and impact your customers and clients. Every penny spent on marketing must be worth it. Email is an efficient way to reach your audience, grow your customer base, and build upon your brand reputation.
Email marketing is one of the most cost-effective marketing platforms, giving you a stronger Return on Investment (ROI).
“Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.”
Source: HubSpot
Time after time, customers prefer to connect with brands via email, and that’s not slowing down anytime soon. Email marketing is one of the most measurable channels when evaluating your overall campaign performance. An email address is a unique identifier that helps you get a glimpse into each of your subscriber’s behavior and preferences. These insights are an invaluable resource giving you the power to inform and optimize your marketing activities across your organization like no other platform.
Email marketing also remains one of the most efficient ways to reach your customers. According to HubSpot, 73% of millennials prefer communication from businesses to come via email. Email is an easy way to reach customers; rather than having to physically go on your social media accounts or websites, your email is in the palm of your hand, giving “instant” updates.
If you’re looking to deliver your audience a more personalized marketing message, email marketing is the avenue that you’ll want to take. Email segmentation and personalization help take generic messages and turn them into ultra-targeted marketing and sales channels. Take advantage of customer behavior and insights such as geolocation, past purchases, third-party data, and more, making their experience as personable and relatable as possible.
Email marketing can be a cost-effective solution, allowing you to reach a wide and willing audience who wants to purchase from your brand! Email marketing also helps to drive more traffic to your company’s website, giving you more qualified leads and an increased conversion rate.
Email marketing is a seriously valuable tool! It’s the baseline of what all of your other marketing efforts should be built on. The email marketing experts at D3 can help build your strategy and take your marketing efforts, and your business, to the next level.
Have questions? You know where to find us! For more information about how D3 can help benefit your business, please contact D3 at 410-213-2400, or email us at solultions@d3corp.com.