ID3AS Blog

While the General Data Protection Regulation has already taken effect, proper understanding is still lacking. The General Data Protection Regulation (GDPR) is an EU Regulation that significantly enhances the protection of the personal data of EU citizens, and increases the obligations on organizations that collect or process personal data. This regulation builds on many of the 1995 Directive’s requirements for data privacy and security and includes several new provisions to bolster the rights of data subjects, as well as add harsher penalties for violations. The regulation came into effect on May 25th, 2018. 

The GDPR is a complex, 11 chapter document with 99 articles covering a wide range of user privacy aspects. These regulations can be hard to interpret, which is why D3 created this list that highlights and lays out points that you must address to achieve GDPR compliance. 

6 Tips to GDPR Compliance

1. Notices and Consent: Data controllers must be sure that they have user consent to collect personal data. The online publisher needs to be able to demonstrate that the data subject has consented to the processing of his or her personal data. 

2. Data Privacy Impact Assessment (DPIA): DPIA is a risk management process that helps map and analyze the privacy risks that your operations create. Online publishers need to know what the third party vendors are doing with their customers’ personally identifiable information and how exactly it’s being processed. 

3. Policies and Procedures: Digital publishers are considered to be high-risk entities, as part of your new privacy policy, your legal department or consultant will require a list of all data processors, along with their usage levels, patterns and behavior. You are required to ensure that your customer’s data is being processed in compliance with GDPR, with real-time event tracking. 

4. Employee Training: Organizations must generate employee awareness for key GDPR requirements, the awareness program should be a dynamic process that is updated regularly and repeated when staff-related data breach incidents occur. 

5. Data Retention Policy: Specific time limits have to be set for personally identifiable information data processing and review. The handling of personal data must remain explicit and transparent at all times. 

6. Personal data Collecting and Processing: The data controller should appoint a Data Protection Officer when there are significant amounts of data being collected and processed.

How Does GDPR Apply to My Business?

The General Data Protection Regulation (GDPR) applies to any business that;

1. Market their products to people in the EU.

2. Monitors the behavior of people in the EU.

In other words, if you are based outside of the EU, however you control or process the data of EU citizens, the GDPR will apply to you. The GDPR is something that every business needs to be aware of.  For example, let’s say someone that lives in the UK signs up to receive emails from your company, that is based in the US. If the box that states, “I want to receive emails” is auto-checked and your company is not compliant with GDPR guidelines, it can result in fines. 

Set up your email marketing with D3 and be confident that each and every email sent is completely compliant with the General Data Protection Regulation. 

Edit: Like many regulations, GDPR compliance may be updated regularly. To remain up to date, check out the General Data Protection Regulation Guidelines website. 

Contact D3 today for more information about email marketing, print, and other services for your business. Learn how you can get your marketing materials prepped today!