D3

www.zenspafenwick.com

The Story

Zen Spa, nestled along the coast of Delaware, offers a peaceful escape from daily life with a wide array of services dedicated to rejuvenation and wellness for both locals and visitors to the area. The spa specializes in personalized massage therapies, advanced skincare treatments, and restorative body treatments that combine traditional techniques with modern wellness practices. With a focus on holistic health and a serene ambiance, Zen Spa provides a sanctuary where guests can relax, recharge, and reconnect. Zen Spa faced challenges in establishing a strong online presence, as a templated website and limited search visibility prevented it from reaching its full potential. While the spa had collaborated with D3 on previous print projects, founder Stacey Wetzstein knew she needed a comprehensive solution to boost social media engagement, enhance website visibility, and make it easier for customers to learn about the spa’s wide range of services.

Our Journey

D3’s journey with Zen Spa began with a deep dive into their existing website, where the team quickly identified gaps in search engine indexing and content relevancy. Zen Spa’s previous site struggled to showcase the spa’s unique luxury appeal and varied services. Collaborating closely with Stacy, the D3 team created a custom site featuring advanced SEO tactics tailored for Zen Spa’s unique offerings and local competition.

D3’s content strategy team reviewed and reworked existing content, integrating location-based keywords, “luxury spa” descriptors, and service-specific terms to improve search visibility. Since Zen Spa caters to a wide variety of guests, including vacationers looking for an all-encompassing spa experience, the team highlighted keywords for destination spa services. The design features calming visual elements, highlighted by a professionally produced hero video that offers a glimpse into the serene ambiance Zen Spa creates.