D3

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Practical Approach To Effective Public Relations

April 6, 2020

Public Relations is often defined as “free advertising”, sending a simple press release to local newspapers or curating a productive message to the media. This misleading interpretation of what public relations truly entails can lead businesses down the wrong path in handling their own PR practices and discredits the hard work of PR professionals. At...

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Using Original Content to Drive Traffic to Your Website

April 6, 2020

Nobody wants to read old news, and that is especially true for visitors to your website! The content that you provide on your site should be fresh, new, and most importantly, original. In terms of SEO (Search Engine Optimization), original content is key and a powerful way to boost your Google ranking in a search...

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Important SEO Trends to Watch

April 6, 2020

Search Engine Optimization, or SEO, is an evolving art form that is contingent on industry trends, and the forces of search engines themselves. A large aspect of the revolving world of SEO is analyzing competitors and determining the ranking factors behind keywords while spotting new trends within your industry. In order to keep your business...

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D3’s 5 Pay-Per-Click Ad Super Powers

April 6, 2020

You continuously see Google Ads and Facebook Ads pop up on your computer and phone screen. Now, it’s time to learn how useful they can be for your business! Pay-Per-Click (PPC) ads that run on platforms like Google and Facebook Ads, are essential to digital marketing. These types of ads are highly targeted, instantly trackable, and...

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Google My Business

April 6, 2020

Google My Business makes it easier for users to find information about your company. It is your one-stop shop to update your business information, including your hours and contact info, while also allowing you to add photos, videos, status updates, share to circles, read and respond to reviews, and participate in Google Hangouts. Google My...

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Search Engine Optimization

April 6, 2020

Strong content is one of the most important aspects of your site. While readers typically just skim your content, they always skim for keywords while surfing the web. These important keywords and keyword phrases are targeted through Search Engine Optimization – a crucial tool in crafting relevant content. Google offers a free keyword search tool...