ID3AS Blog
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Using Original Content to Drive Traffic to Your Website

Nobody wants to read old news, and that is especially true for visitors to your website! The content that you provide on your site should be fresh, new, and most importantly, original. In terms of SEO (Search Engine Optimization), original content is key and a powerful way to boost your Google ranking in a search...
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Important SEO Trends to Watch

Search Engine Optimization, or SEO, is an evolving art form that is contingent on industry trends, and the forces of search engines themselves. A large aspect of the revolving world of SEO is analyzing competitors and determining the ranking factors behind keywords while spotting new trends within your industry. In order to keep your business...
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D3’s 5 Pay-Per-Click Ad Super Powers

You continuously see Google Ads and Facebook Ads pop up on your computer and phone screen. Now, it’s time to learn how useful they can be for your business! Pay-Per-Click (PPC) ads that run on platforms like Google and Facebook Ads, are essential to digital marketing. These types of ads are highly targeted, instantly trackable, and...
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Google My Business

Google My Business makes it easier for users to find information about your company. It is your one-stop shop to update your business information, including your hours and contact info, while also allowing you to add photos, videos, status updates, share to circles, read and respond to reviews, and participate in Google Hangouts. Google My...
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Search Engine Optimization

Strong content is one of the most important aspects of your site. While readers typically just skim your content, they always skim for keywords while surfing the web. These important keywords and keyword phrases are targeted through Search Engine Optimization – a crucial tool in crafting relevant content. Google offers a free keyword search tool...
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Have You Defined Your Social Voice?

Establishing a consistent Social Voice can take your marketing efforts from mediocre to amazing! Building your Social Voice should be a key part of your social media marketing strategy, however, it’s an aspect that is widely overlooked among brands. What is Social Voice? Your Social Voice is the overall defining sound of your brand personality....