ID3AS Blog
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B2B vs. B2C Marketing Made Easy

Business-to-business (B2B), and business-to-consumer (B2C) marketing aim to capture the attention of two distinctly different audiences. While there are many similarities between the two, how they engage their audiences are very different. Business-to-business describes businesses whose customers are other businesses. This means that their marketing and strategies are dedicated to the needs and challenges of...
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Digital Advertising for Modern Marketing

Digital advertising is a tried and true way to create brand awareness and increase sales. Did you know that paid, digital, advertising returns $2 for every $1 spent? That’s a 200% ROI rate! But, with an ever-increasing number of ad-channels, how do you know which one is the right fit for your business? Promoting your...
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Capturing Leads for Your Business

Many business owners have a general idea of who their target audience is, but how do you learn more about your customers? Understanding your clientele is key to providing good service, resulting in lasting customer relationships and new sales for your business! Getting into your customers’ psyche isn’t always easy, which is why capturing leads...
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Owning Your Media Coverage

You can’t always control what the media says about your business, but you can control what you do with it. After your business receives media coverage of any kind, how you leverage the positives, or, own the negatives, will impact your brand. Don’t passively wait for an influx of new customers, or the storm to...
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Online Reputation Management 101

Review sites and social media pages have quickly become some of the most influential and authoritative research tools while searching online. According to a recent study by BIA Kelsey, 97% of consumers find information about local businesses on the web, and 70% of those people form their perceptions of those businesses based on what the...
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Optimizing Your Social Media Profiles

As social media continues to grow, one of the most important things that you can do for your brand, is to be sure that all of your social media profiles are optimized for their intended platform. Optimize your social profiles by strategically planning, creating, and maximizing your social presence. Make sure that your brand shows...