ID3AS Blog

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Retargeting 101: How to Remarket your Brand

Have you tried advertising a service or product before, but didn’t get the results you wanted? Don’t let that discourage you to try again! If you don’t know what retargeting is, we’ll give you some good-to-know information about what it is and why it’s beneficial! Retargeting, also known as remarketing, is a process that tracks...
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Choosing a Color Scheme for Your Brand

When considering your branding, you’ll want to cultivate a strong emotional connection with your audience. How a customer feels about a brand, has more pull than they realize. Choosing colors that provide a shortcut to the hearts of your clientele can evoke emotion, and convey your company’s story. Emotions are powerful, and often, drive our...
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Google Ads

Google Ads (formerly known as Google AdWords) is Google’s paid advertising PPC  (pay-per-click) product. One of the most effective methods of paid online advertising available, Google Ads is used by thousands of organizations – small, medium, and large. No matter their size, these organizations have one thing in common – they want to tap into...
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Facebook and Instagram Ads

  Facebook and Instagram remain among some of the most popular advertising channels for digital advertising. Connect with your audience where you share content on a daily basis and see how paid advertising through social media can benefit your organization by increasing brand awareness and site traffic, converting leads into sales, and turning your fans into...
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Geofencing Marketing

What if you were able to market to your target audience while they’re shopping with your competitor? Or, even as they’re preparing to use your service, or browsing your store? Welcome to the world of Geofencing Marketing! What once seemed impossible is now a reality when you use geofence marketing! You can now advertise your...
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Connected TV Advertising

Connected TV is taking the digital advertising world by storm! From getting your ads on the big screen without the big price tag to engaging with a generation who’s cutting the cord on conventional television packages, connected TV is home to the latest trend in video advertising that is quickly surpassing traditional TV ad commercials....