ID3AS Blog

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Have You Defined Your Social Voice?

Establishing a consistent Social Voice can take your marketing efforts from mediocre to amazing! Building your Social Voice should be a key part of your social media marketing strategy, however, it’s an aspect that is widely overlooked among brands. What is Social Voice? Your Social Voice is the overall defining sound of your brand personality....
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Email Marketing: Enhance Your Message

Best Email Marketing Practices Email Marketing, or E-marketing, is one of the most popular, cost-effective ways to send a message to a large audience. You can reach hundreds of thousands of people with just the click of a button. With that in mind, it’s important to have engaging, creative content. That content all starts with...
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Domain Names

How does your domain name affect SEO (Search Engine Optimization)? In order for your domain name to affect SEO, your keyword string should match your exact domain name. For example, www.homeloans.com and www.travelinsurance.com both rank at the top of search engine result lists because their keyword phrases are ‘Home Loans’ and ‘Travel Insurance’. Domain names...
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Tips for Avoiding Common SEO Mistakes

Every business can commiserate over the struggle to land in the coveted top spots of an organic search. Even a beautifully designed website can suffer from low analytics without proper exposure in search engines. Take a moment to reflect upon your own search engine experience. Do you typically click on one of the top three...
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Understanding your Web Site Stats

Understanding Website Analytic Jargon To retrieve your website statistics, contact us at 410-213-2400 or edits@siteupdates.com and we will send you a copy of your business’s Google Analytics report. We can also set up to have the report emailed to you on a monthly, weekly, or daily basis. Please keep in mind that all website statistics are slightly...
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Spam Prevention Tips

Protect Your Email from SPAM Let’s face it, SPAM is not cool – no one wants to deal with an overflowing inbox filled with junk mail. Outlandish deals, irrelevant offers, phony e-mail addresses…these are just a few of the signs of SPAM mail. To reevaluate your current email practices and avoid excess SPAM, follow the...