ID3AS Blog

Woman video calling on her laptop Read More
Digital Advertising for Modern Marketing

Digital advertising is a tried and true way to create brand awareness and increase sales. Did you know that paid, digital, advertising returns $2 for every $1 spent? That’s a 200% ROI rate! But, with an ever-increasing number of ad-channels, how do you know which one is the right fit for your business? Promoting your...
Group of four business professionals holding an interactive meeting. Read More
Capturing Leads for Your Business

Many business owners have a general idea of who their target audience is, but how do you learn more about your customers? Understanding your clientele is key to providing good service, resulting in lasting customer relationships and new sales for your business! Getting into your customers’ psyche isn’t always easy, which is why capturing leads...
Brunette woman with glasses using laptop Read More
Owning Your Media Coverage

You can’t always control what the media says about your business, but you can control what you do with it. After your business receives media coverage of any kind, how you leverage the positives, or, own the negatives, will impact your brand. Don’t passively wait for an influx of new customers, or the storm to...
Woman speaking on phone while typing on laptop Read More
Online Reputation Management 101

Review sites and social media pages have quickly become some of the most influential and authoritative research tools while searching online. According to a recent study by BIA Kelsey, 97% of consumers find information about local businesses on the web, and 70% of those people form their perceptions of those businesses based on what the...
Cell phone displaying facebook next to macbook Read More
Optimizing Your Social Media Profiles

As social media continues to grow, one of the most important things that you can do for your brand, is to be sure that all of your social media profiles are optimized for their intended platform. Optimize your social profiles by strategically planning, creating, and maximizing your social presence. Make sure that your brand shows...
iPhone displays instagram feed Read More
How to Develop an Effective Social Media Content Strategy

The content that you post on social media has the power to turn your followers into fans, and your brand into a recognizable, household name. This impact only comes from tailoring your brand’s content and having a solid social media strategy, not just sporadically updating your platforms when you have the time. Social media strategies...