If you’re a business owner, you’ve undoubtedly heard the statistics surrounding business failure rates. Although there are plenty of reasons why businesses fail, lack of differentiation often tops the list! In an oversaturated market, it can be difficult for your marketing materials to stand out...

In regards to online marketing strategies, content is still king! This is why marketers and content creators are constantly competing to have the most shareable and engaging content; leading to the rise of video marketing.  Video marketing is no longer an option, it’s a necessity. In order to...

The face of design is constantly changing. What looks on-trend one day could look dated and out-of-touch the next. If you want your designs to feel timely and relevant, then you need to keep your finger on the pulse of what is going on in the world of design and stay up-to-date on recent design...

The future of social media is constantly evolving. New tools and information are rolled out almost daily, adding more opportunities to connect with your customers and maximize your online marketing performance.  Social media is an integral part of people’s daily lives and routines, and given the...

As video has become essential to marketing your business, it’s important to not only engage and actively post video content but to do it right. You will want your video to perform well and successfully enhance your company's growth. So, what should you keep in mind while filming your next...

Deciding where your business wants to spend its marketing dollars is not a decision to make lightly. You want to attract new customers and keep your existing customers coming back for more, however, you can’t afford to invest your money in marketing that is not going to deliver the desired...