It’s no secret that 2020 brought a lot of change to the nation and beyond. As our world shifted, so did our consumer privacy laws. In the United States, the California Consumer Privacy Act (CCPA), along with the California Privacy Rights Act (CPRA) was voted in. These allow consumers to know...

Are you aligning your content strategy with your brand’s personality? In this content-crazy world, it’s hard not to do something similar to the next guy. So, what can your brand do to stand apart from the rest? Time to bring out Ms. (or Mr.) Personality! Your brand personality (and strategy...

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  In the world of digital advertising, one of the best things you can do for your business, and your budget, is to optimize. This seems easier said than done, right? Not when you have a team of digital ad specialists spilling all of their secrets! If you’re new to the world of digital...

What’s your go-to music or podcast streaming method? Many users are now using YouTube as their first choice when listening to their favorite songs or podcasts. The traditionally video-focused site is now seeing an uptick in users that are consuming audio-centric content - meaning that there’s an...

As the seasons change, so do we - what we buy, what we do, and where we go all change depending on the time of year. As marketers and business owners, it is imperative to ensure that our ads adapt to the seasons as well!  How can you make the most out of your digital advertising campaigns? Put on...