In the US and beyond it has been a tough year. Businesses large and small have had to learn to adapt and reinvent themselves at a moment’s notice, and we all have found ourselves in new, unpredicted roles. Through everything, what holds true and unites individuals and businesses is that we...

With the growth of e-commerce, our day to day experiences and online-shopping mentality is undergoing what seems to be a permanent change. Optimizing the online customer experience for businesses across all industries is becoming not only a welcomed change but a necessity in the new normal.  If...

  The world that we live in is driven by the need for instant gratification - insert e-commerce. Every time that you buy or sell products and services online, you’re engaging in e-commerce. This term doesn’t only apply to filling up your Amazon cart and purchasing the contents or ordering a...

Digital advertising is a tried and true way to create brand awareness and increase sales. Did you know that paid, digital, advertising returns $2 for every $1 spent? That’s a 200% ROI rate! But, with an ever-increasing number of ad-channels, how do you know which one is the right fit for your...

Many business owners have a general idea of who their target audience is, but how do you learn more about your customers? Understanding your clientele is key to providing good service, resulting in lasting customer relationships and new sales for your business!  Getting into your customers’...

You can't always control what the media says about your business, but you can control what you do with it. After your business receives media coverage of any kind, how you leverage the positives, or, own the negatives, will impact your brand.  Don’t passively wait for an influx of new...