In a push to expand e-commerce, Facebook announced the launch of Shops, a way for businesses to set up free storefronts on Facebook and Instagram. These shops, powered by Shopify, BigCommerce, and WooCommerce, are designed to turn Facebook and Instagram into next level shopping destinations.
As the COVID-19 pandemic continues, and some businesses are left unable to open, e-commerce is important to the rebuilding of our economy across America. As small businesses across the globe struggle, Shops allows businesses that do not currently offer online shopping options, to sell their goods and remain in business.
Shops are free to create and live on your business’s Facebook page and Instagram profile. Businesses will be able to purchase ads for their Shops, and when people use Facebook’s checkout option, it charges them a fee. When you create a Facebook Shop, people can discover your brand and your curated product collections without ever leaving Facebook or Instagram.
Design your personalized shop with full-screen photos and customizable collections. These collections will be shared across Facebook and Instagram, giving shoppers a unified online experience in both apps, and allowing business owners to manage their digital storefront from a single place.
Shops will improve the standard web commerce experience by storing users’ payment credentials in a single place that they can use on any Facebook or Instagram storefront. Businesses will be able to handle customer support through Messenger, Instagram, and WhatsApp.
The future of Shops includes live stream shopping, allowing brands to tag their items in Facebook catalogs at the bottom of live videos. Facebook is also working on integrating loyalty programs with shops, so users can see and track their points and rewards.
Shops is now available on Facebook and will be coming to Instagram later during the summer of 2020. Instagram will showcase brands on its existing shop account, which already highlights items that are available for purchase. Later this year, Instagram plans to add a shopping tab to its navigation bar.
Are you ready to open your Facebook Shop? We’re here to help! Reach out to the Social Strategists at D3 to get started!