Among the daily chaos and energy it takes to run a successful business, your social media accounts can often fall to the background. Especially if your company is not in the tech/marketing space. Still there are simple checks you can do to make sure that the return on your social efforts, however large or small they may be, are maximized and profound.
Do You Have a Social Voice?
The most important and widely overlooked component of your brand identity is your social voice. Your social voice is what humanizes your brand and allows you to naturally converse with your followers. Establishing a structured and consistent brand voice is vital because it stands as the framework for all of your content. From blog posts to Instagram captions, every time you post, respond, design, launch, thank, and otherwise connect with your followers you are exercising your unique brand voice. Your followers build upon their impression of you every time you interact with them online, and inconsistencies can be self-sabotage.
More Posting or Better Posting?
When it comes to content you need to ask yourself which is worth more.
Do you post a lot of content that needs to improve quality? Or do you post awesome content but only once or twice a month?
For those who need to focus on content quality, take the time to research and explore other company’s social accounts and those of industry leaders and influencers. What does their content look like? What techniques do they use to keep the content fresh and engaging? How can you build off of those techniques and speak to your following in a tone that is unique to your brand alone? Quality posting often wins over quantity. In terms of return on investment, creating a mass amount of content takes more time and effort which costs your company more money with little return. Posting quality content encourages your followers to like, share, and comment on your posts. This engagement often leads to increased brand awareness and higher traffic on your site.
On the other hand, let’s say you are posting thoughtful, exciting content gems! Your audience is captivated, but they are often wanting more. You don’t want to overload your following with too much content. However, posting frequently and consistently will keep your brand in front of your audience and build trust and recognition.
What and when you post contributes to your brand reputation, making it paramount to consider your social voice and keep it consistent throughout. Strike the right balance between delivering valuable content and posting frequently.
Exploring Other Social Platforms
To completely utilize your social voice and posting strategies, it is important that your business is prioritizing the right social platforms for your brand. Currently Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube top the social platform list. To decide which socials your business should be on, you must first determine your target audience and your brand's overall marketing goal.
Don’t be afraid to think outside the realm of this handful of platforms. There are tons of social media sites across the web. Each with their own unique style and community of followers. Branch out to discover what platform is right for you and allows your brand to connect with its followers most authentically.
Social media is a major asset to running a successful business in today’s world. You can spend a limitless amount of hours building and perfecting your social presence, but when there are only a few minutes in your busy workday to tap into this space, start with these strategies to help get you going in the right direction.