If you’re a business owner, you’ve undoubtedly heard the statistics surrounding business failure rates. Although there are plenty of reasons why businesses fail, lack of differentiation often tops the list! In an oversaturated market, it can be difficult for your marketing materials to stand out in the crowd. 

Creating valuable print and email marketing campaigns can help give your marketing efforts the boost that they need to distinguish your business from the rest! 

Check out D3’s helpful tips for standing out in the clutter and getting your print and email marketing efforts noticed!

D3’s Tips to Helping Your Marketing Material Stand Out

  1. Take the brevity approach! Try to keep your marketing as concise as possible with unique copy that will keep your audience interested and engaged. 

  2. Have just ONE major call to action (CTA) per message. Having multiple calls to actions can distract your readers, leaving them confused on what to do next, and ultimately resulting in abandoning your email or tossing your print. You want to make their conversion actions from point A to point B, clear and simple.

  3. Cut it out! Your marketing materials are not limited to just square or rectangular shapes. This goes for both your print and email marketing strategies! Consider reshaping pieces of your marketing to match your logo or another brand element. This is an original approach that can be as simple or complex as you’d like.

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Check out these business cards that our design team created for our client; Ray’s 17 Pizzeria! The circular shape helps these cards stand out, and creates a unique element that is sure to grab the attention of current and potential clients!

  1. Add embossed lifts on your print design! Providing a raised, textural effect can help transform and refresh your basic print materials and help your business to communicate a level of elegance and sophistication. 

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Check out these designs that D3 did for our client; Charter Oak Investment. On all of their print materials; Charter Oak chose to finish their logo in a foil finish, this effect not only adds dimension to each print but also contrast to the dark background. 

  1. People judge emails by their subject lines - so make the most of it! Keep your subject line creative, yet short and sweet. Using personalization tokens, such as a name or a location can also add a feeling of rapport, increasing your clickthrough rates.

Want to make the most of your print and email marketing? Let the experts at D3 assist you in creating the perfect marketing plan to help your business stand against the crowd and keep from getting lost in the pile! 

This month, D3 wants to help you send out the perfect holiday email to your clients! Sign up for a one-year email contract with D3 today and receive a free seasonal designed template! Or, if you are a current client, receive a complete complimentary holiday redesign on your current template!

Contact D3 today for more information about email marketing, print, and other services for your business. Learn how you can get your marketing materials prepped today!

ACT QUICKLY!  This offer is only valid through November 30th, 2019. 

To schedule an appointment, call 410-213-2400, or email us at marketing@d3corp.com