The future of social media is constantly evolving. New tools and information are rolled out almost daily, adding more opportunities to connect with your customers and maximize your online marketing performance.
Social media is an integral part of people’s daily lives and routines, and given the importance of social media in consumers’ lives, businesses have flocked to social platforms to connect with their target customers. The competition on social media is at an all-time high, and it can be difficult to stand out from the clutter without a clear social media strategy.
Staying up to date on the latest social media trends can help fuel your social strategy and set your business apart from the rest. This is why the social experts at D3 have created a list of the five social media trends that you will need to be aware of as we reach the next decade.
1. Social Commerce
Social media platforms such as Instagram, Pinterest and Facebook have been used by brands to sell their products from the very beginning. With Shopify integrating with Instagram, Pinterest, and Facebook, social commerce is an up-and-coming retail avenue. With its popularity rapidly increasing, social networks will work like storefronts and will become a major retail channel.
See how MVMT uses Shopify to allow users to shop from the Instagram platform.
2. Ephemeral Content
Ephemeral content is content that is only available for a short duration and disappears after a regulated time. Think Instagram, Snapchat, and Facebook Stories as the perfect examples for this type of content. Content formats like Stories have become popular due to being short, engaging and addictive in a way that people can spend hours scrolling through one Story after another. Stories are becoming a priority for brands, especially those with a larger following. According to Hootsuite, 64% of marketers have either already incorporated Instagram Stories into their strategies, or plan to in the near future.
TikTok is a mobile-first platform that primarily serves viewers through its algorithm-driven feed. Meaning that you’re not reliant on the number of followers to create a video that goes viral, you just need to tap into the right trend. TikTok feeds into the viral success of short-form video content that anyone can create, and while TikTok’s user base has been dominated by Gen-Z since 2018, many Millenials have recently adopted the platform across the globe. Businesses are jumping onto TikTok as well! Chipotle and Sephora both tapped into their niche networks to gain a mass following. Learn more about various social platforms, and how to find your perfect audience on our ID3AS Blog.
4. Content is Still King
Content is still king in social media marketing! Creating quality content that is centered around your site visitors’ interests is a crucial social media marketing strategy. Users are no longer paying attention to the daily onslaught of advertising messages on sites. Instead, companies will need to create content that provides value to the brand’s audience and visitors on each social platform.
5. Video Will Dominate
Video content is one of the most engaging forms of content, and will soon dominate overall social media. Whether it’s short-form videos such as TikTok or Stories, or long-form content such as YouTube, videos are still the future. According to a Cisco study, 82% of all online content will be video by 2022. Making it vital to start utilizing video content to stay relevant on social media. Begin by adding videos where you would traditionally add images or text in your social media posts, ads, etc. To learn more about the ways that video will change in 2020, stay tuned for our ID3AS Video Blog!
For more information, please contact D3 at 410-213-2400, or email us at firstname.lastname@example.org