You can't always control what the media says about your business, but you can control what you do with it. After your business receives media coverage of any kind, how you leverage the positives, or, own the negatives, will impact your brand.  Don’t passively wait for an influx of new...

There’s no greater satisfaction than knowing that you’re making a difference. That being said, becoming philanthropic isn’t just a nice thing to do when your business is doing well. Donating your time and money year-round can become an essential part of a sustainable business strategy!  Use...

To become a good speaker, you must first become a good listener; the same is true for businesses. Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media.  A key component to audience research, social listening is when you track...

Review sites and social media pages have quickly become some of the most influential and authoritative research tools while searching online. According to a recent study by BIA Kelsey, 97% of consumers find information about local businesses on the web, and 70% of those people form their perceptions...

As social media continues to grow, one of the most important things that you can do for your brand, is to be sure that all of your social media profiles are optimized for their intended platform. Optimize your social profiles by strategically planning, creating, and maximizing your social...

The content that you post on social media has the power to turn your followers into fans, and your brand into a recognizable, household name. This impact only comes from tailoring your brand’s content and having a solid social media strategy, not just sporadically updating your platforms when you...