SU Entrepreneur Intake Form | Online Brand Performance Audit Checklist
Please correct your Company Name.
Please correct your Website URL.
Please correct your Social Media Accounts.
Please correct your Closest Competitor 1.
Please correct your Closest Competitor 2.
Please correct your Reviews from Customers.
Please correct your Company Keyword 1.
Please correct your Company Keyword 2.
Please correct your Company Keyword 3.
Please correct your Website URL is easy to recall.
Please correct your Company logo appears on all pages.
Please correct your Colors are pleasing or complimentary.
Please correct your Site uses high quality images.
Please correct your Website uses three or less fonts.
Please correct your Website looks and operates well on laptop and mobile devices.
Please correct your The navigation system is simple, intuitive and consistent across all website pages.
Please correct your About Us and Contact are easy to find.
Please correct your Contact forms and phone/email links work properly.
Please correct your Business has ownership of Google Business Profile.
Please correct your Google maps icon points to the business' actual location.
Please correct your Website layout uses ample white space and is not cluttered.
Please correct your Content is not used in large paragraphs.
Please correct your Content uses everyday language.
Please correct your Website includes a call to action.
Please correct your Website loads in 2-3 seconds.
Please correct your No dead links or page load (404) errors or redirect issues.
Please correct your Website has a valid sitemap and robots.txt.
Please correct your Analytics and tracking codes (Google Analytics, Meta Pixel) are installed.
Please correct your Company has updated web page meta-data or uses an SEO optimizer on their website. Title tags and meta descriptions are unique and optimized.
Please correct your Headers (H1, H2, etc.) include relevant keywords.
Please correct your URL structures are clean and keyword-friendly.
Please correct your Images have alt text and are compressed.
Please correct your Website has an XML sitemap submitted to Google Search Console.
Please correct your Backlinks are from reputable and relevant sites.
Please correct your Company website appears at the top of the first half of the first Google search results page when searching by each of provided keywords.
Please correct your Company website appears at the top of the first half of the first Google search results page when searching the Company name.
Please correct your Company website appears at the top of the first half of the first Google search results page when searching the Industry and city.
Please correct your Google score (stars) average is on par with or higher than competitors and above 4.0.
Please correct your Company ranks in the top 10 for its industry and location (city) and near or above closest competitors.
Please correct your On Google, comments are responded to within 3 business days.
Please correct your About US and Profile sections are completed.
Please correct your Account Profiles have consistent brand look, (colors, logo).
Please correct your Posting at least 2 times a week on each platform.
Please correct your Company voice is being used in posts.
Please correct your Original video and photos are being used.
Please correct your The number of followers is on par with or higher than competitors in the the same market.
Please correct your The number of comments, likes and shares is on par with or higher than competitors in the the same market.
Please correct your Comments are responded to promptly.
Please correct your Company includes CTA’s in posts.
Please correct your Company uses a social media calendar or scheduling platform to plan posts in advance.
Please correct your Company uses paid posts or ads to reach new customers.
Please correct your Profile and cover images match brand guidelines.
Please correct your Bio/About sections clearly state what you do.
Please correct your Links to your website are correct.
Please correct your Posts include relevant hashtags and keywords.
Please correct your Audience engagement is tracked and responded to.
Please correct your Analytics are reviewed monthly.
Please correct your Top-performing content is identified and repurposed.
Please correct your Competitor benchmarking is done at least quarterly.
Please correct your Business is listed on.
Please correct your All directory information matches your NAP (Name, Address, Phone).
Please correct your Reviews are monitored and responded to.
Please correct your Star ratings are consistent (aim for 4★+).
Please correct your Recent positive reviews are being collected.
Please correct your Listings include updated business hours, photos, and services.
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