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Engagement is how your followers interact with your brand, and how you build their trust and loyalty. Many social users follow accounts idly and never generate into leads or sales. It is critical that you actively and consistently engage with your followers, posting creative content that encourages them to interact with you and your brand.

Use the Tools You Already Have

Increasing your social engagement through strong and relevant content isn’t as scary as it sounds! Use your current social accounts to earn your followers attention and make them pause while they’re scrolling. Revamp your lead generation strategies by creating compelling content that encourages your followers to comment, like, and share your posts. Many companies miss the mark by developing a social voice that only goes one way and focusing solely on their company and their product. Instead, consider creating a flowing dialogue that encourages a conversation between your company and your followers.

Learn how to turn your followers into customers and become ambassadors for your business by checking out D3’s helpful tips on social engagement below.

D3's Tips on Social Media Engagement

1. Define your Goal

When developing your brand’s social media engagement strategy start with defining your goals. This means understanding what your brand is aiming to accomplish and what your followers stand to gain by engaging in a dialogue with you. Do you hope to alter your brand’s reputation? Are you trying to receive more feedback on products or services? Gain unique followers? Whatever your goals may be, establish them first, then build your strategy around them.


2. Start the Conversation

Social engagement is a long-term relationship with your followers. In any great relationship, someone initiates the conversation. With social relationships the customer reaching out may be the beginning of the relationship, however the bulk of conversation starting should come from your company. Keep followers interested by creating organic content such as; social polls, contests, blog posts, and videos.


3. Promote Brand Enthusiasts

Show your followers that you’re interested in seeing their interactions with your brand. Encourage your followers to @mention your company, or use a branded hashtag to show off photos of your products/services/food, or otherwise enjoying your business. Create your own hashtag, use it, and encourage others to use it!


4. Jump on Current Events & Topical Subjects

Keep an eye on trending topics, events, and holidays. Using events in real-time is a great way to bring in new traffic and engage with your followers. Find a way to celebrate #TalkInAnElevatorDay or #NationalLemonadeDay. is a great resource for finding these days to talk about!


5. Be Receptive

Respond in a timely manner to your current and potential customers! Show your followers that you want to engage with them by providing well thought out and timely responses. Even if engagements are negative, sincere responses and acknowledgement of their post goes a long way.


Now It's Your Turn!

Now that you know how to effectively engage with your audience on social media, it’s time for you to try it out yourself! Contact us today for more information and start elevating your social platforms to the next level!



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