D3

www.boardwalkhotels.com

Their Story

Boardwalk Hotel Group, a long-standing partner of D3 for over two decades, owns and operates three of the most iconic oceanfront hotels in Ocean City, MD: Howard Johnson® Oceanfront Plaza, Howard Johnson® Oceanfront Inn, and Days Inn® Oceanfront. As a trusted extension of their team, D3 works closely with BHG on all aspects of marketing and strategy, providing daily guidance and support to ensure every initiative aligns with business goals. When the hotel group’s websites were ready for a refresh, this partnership allowed us to approach the project with insight and efficiency from day one

Recognizing changing guest demands and the need for modernized design and an AI-forward approach to the extensive amount of content, our D3 team undertook a comprehensive overhaul of all four websites in the hotel group’s portfolio. With recently renovated rooms, reflecting the physical updates with new photography and video content was also key. After years of navigating evolving hospitality trends, booking technologies, and guest expectations, our team brings an established confidence to hospitality website design. 

Our Journey

Because of our history, our D3 team was able to dive deeply into structuring content across the four sites, updating for clarity, removing redundancies, and modernizing it for today’s more visual user. Our primary goal was to ensure the content was refreshed and relevant, and presented optimally for search and AI. Thanks to streamlined asset organization and an enhanced client feedback process, the project moved forward seamlessly with a structured workflow, even during the height of the busy summer beach season.

As part of the site renovation, the logos were updated to modernize the Boardwalk Hotel Group brand and to emphasize each hotel’s pet-friendly status. We also added a booking engine that locks to the top of the site, making real-time room availability accessible from every page—a critical feature in today’s competitive accommodation market.

The responsive and trusting relationship between D3 and Boardwalk Hotel Group allowed for quality take the lead in this process. Our D3 team’s commitment to efficient project management ensured that the site launched smoothly and retained its earned search rankings. The same close collaboration continues across the accounts management of ongoing marketing efforts, from social media to content strategy, digital campaigns and email marketing, our team ensures that every initiative reflects Boardwalk Hotel Group’s brand and drives results. 

Testimonial

“We’ve worked with D3 for many years and trust them with all of our marketing, from social media and digital advertising to print, reservations, website hosting, and more. Their team is knowledgeable, responsive, and just easy to work with. We recently went through a website redesign and had a great experience. D3’s project management team kept everything organized and made the whole process feel smooth and stress-free. We truly value our long-standing partnership and would highly recommend D3 to any business looking for a full-service marketing team they can count on!” – Boardwalk Hotel Group