Did you know that people are spending an average of 5.4 hours on their smartphones daily? Over the last few years, the signs have been clear; the way that we use the internet is changing! People are discovering new companies and products daily by searching on their smartphones and mobile devices.
57% of online traffic is generated through smartphones and tablets.
What does this mean for your business? A mobile-friendly website isn’t just a good idea, it’s imperative. Fewer people are sitting at their desktops, and whether you’re blogging about current events or providing information to your storefront or restaurant, you need to be sure that visitors are having a good experience on your site when visiting from a mobile device.
What does a mobile-friendly website look like? Check out a before and after below!
Are you convinced yet? Check out D3’s top five reasons that you should go mobile, and take your website on the road today!
Top 5 Reasons to Take Your Website Mobile
1. Your Customers Are Already There!
You already know that your customers are using their mobile devices, so meet them there! This is the most important reason that you need a website that is responsive to mobile devices. More than half of your customers are checking up on you via their smartphones; make sure that you’re giving them a good experience.
Not only are your customers using mobile, but their friends and your potential customers are also using their mobile devices. When you have a responsive website, it makes sharing simple so your brand advocates are more likely to share on their social platforms, and you’re more likely to be reached!
2. Better Browsing Experience
No matter what, you want to make sure that your customers and clients are leaving happy, right? The same should apply for their experience on your website! A mobile-friendly site gives your website visitors a visually appealing, easy to navigate, and overall enjoyable encounter with your company. What does our perfect, mobile-friendly world look like? Site navigation should be intuitive, sharing content should be easy, and the text is easy to read and fits on your smartphone’s small screen.
3. Make it Easy For Your Customers to Contact You
The easier it is for your customers to reach you, the more likely they are to do it! You want your customers to reach out to you with the good, and the bad. While you love when your customers leave you reviews online, we know that you’d prefer them to come to you with any bad experiences first so you can make it right before the information is spread online. Similarly, when a customer has a good experience, you want to build that connection and personalize their experience by discussing what they enjoyed about doing business with you. Having a mobile-friendly website means that your email and phone number are easy to find and clickable!
4. Increase Your SEO
In 2015, Google released a statement responding to how they will be handling mobile-friendly search results. The result? Mobile-friendliness is now, and at this point has been, a ranking signal on Google. This means that if your website is mobile-friendly, it will rank higher on Google, and get you that much closer to the coveted top of the search result page!
Unsure if you meet Google’s standards for a mobile-friendly website? Use Google’s Mobile-Friendly Test to analyze your web page and determine if you meet the qualifications.
5. Enter the World of Apps!
When your website is mobile-friendly, you gain access to the world of apps! A mobile app, or even just a website that is mobile-friendly, allows your business to directly communicate with your most loyal customers! Building a traditional app with in-app purchases, ads, and promotions have a greater impact on your customer than banners and social media ads.
Additionally, when you have a mobile-friendly website, your customers can create a shortcut to their home screen by making your website an icon on their phone to quickly access your website!
Pro Tip: Page speed is important here! Don’t lose customers and potential sales due to a slow mobile site. In 2018, mobile page speed became a high ranking factor for SEO on mobile devices. Contact D3 to learn how you can improve the speed on your website!
Having a mobile-friendly website does not have to be difficult. Reach out to our team of professionals at D3 and speak to a Client Success Manager to learn how you can get started!