Looking to start designing your own website? How exciting! Creating a website isn’t as overwhelming as it may seem. The creative freedom of building a site that’s right for you will pay off greatly with a little bit of work and an understanding of your brand.
At D3, we navigate website design for clients of all industries and sizes. No two websites are the same and that’s what makes them so great! Ready to take the next step and create your own? Check out some of the first steps our D3 team goes through when working to build a website.
Steps for Creating a Website
Purpose & Goals: The first thing you need to determine is the purpose of the website. Are you going to be selling products or services, looking for new hires, wanting people to click and learn more? Whatever the goal is, the website needs to be built to deliver. Having a clear understanding of your target audience will help you create a site that guides them to the action you want them to take.
Domain Name: What will the name of your website be? The domain should be something that reflects the business name, industry, and/or location. Remember to keep it short, sweet, and to the point! Be prepared to be flexible with your ideas in case what you’re looking for is already taken.
Content: Content refers to anything that you will be including on your site—imagery, text, video, etc. You can’t have an effective website without content. Decide what you want to say and showcase, but keep in mind, when it comes to content, think quality over quantity.
Branding Elements: What can you do to show that the website is specifically about you or your business and not generic? Do you have a logo, brand colors, a unique tagline? Incorporate these branding elements into the details of your website to make it authentically yours, and stand out.
Site Promotion: Once you have a website set up, how are you going to promote it? Utilize platforms like social media, and digital ads to get your site in front of your target audience. SEO (Search Engine Optimization) will help your site to show up in searches when you include accurate keywords for your industry/audience, include a site map for easy navigation, meet accessibility needs, and continually work to add and improve the content. Learn more about SEO here!
Congratulations! Now you have a firm foundation to build your website. Web design is always improving and trends are always changing so make sure to subscribe to the ID3AS blog for the latest in marketing news and advice.
If it’s marketing-related - THINK D3! Offering innovative, creative, flexible, and cost-effective services for organizations, corporations, hotels, restaurants, small businesses, professionals, individuals, and more - we've got all of the ID3AS you need!