In today’s world, video is a huge power player. And honestly? Without video, it’s likely that you’re leaving money on the table. It’s true that video should no longer be just a piece of your marketing strategy - it needs to be a central part of it!
“By 2022, online videos will make up more than 82% of all consumer internet traffic - 15 times higher than it was in 2017.”
Over the past few years, video has absolutely dominated all platforms, from social media to websites and email. That little “play” button influences users to make them click and click fast. Why should you be adding video to your marketing arsenal, and how is it making an impact? Read on to find out.
The Video Difference
Just how much time does your audience spend trying to understand your brand, your product, or what you offer? Streamline that labor with video. Educate, entertain, and persuade with the power of video content. Video is not just easy for viewers to consume, it can tell the story of your brand, and your product, like never before. Check out how video can impact each piece of your marketing strategy!
Share this blog post if you’ve logged in to a social media platform, and saw a video! *insert our marketing team going ballistic over the stats.* Okay but really, video content performs the best with most algorithms, because it’s proven to capture users’ attention for a longer amount of time. The longer we engage with content, the better it performs, and the more likely the algorithm will boost it to a wider audience.
Did you know that 80% of users can recall a video that they’ve seen in the past month? Video ads provide a simple solution to both capturing the attention of your audience, and standing out against the crowds! Not only do video ads boost engagement, but they also allow businesses and marketers to control the narrative. I mean, what better way to tell your unique story, than with video?
Videos are an incredibly fast and convenient way to tell your story and keep your audience interested, no matter the product or service. Video helps people get to know your product, and trust you in the process. It’s one thing to tell your audience why your product or service is superior; it’s another thing entirely to show it.
When you include videos on your blog page, time spent on the page can increase by more than 100%! Readers will feel more inclined to pause on the page to watch the video when they reach it and engage because it stands out against the text.
Think about just how many emails that you receive every day. How do you make your business’s emails stand out from the rest? Insert video! Research shows that incorporating video content into email can lead to a 300% increase in email click-through rates, compared to those without! In fact, even using the word “video” in your subject lines can increase open rates by 19%!
What Does It All Mean?
It’s simple. Want to see more engagement? Insert video. By integrating video into your marketing strategy, and customizing what you send out to your audience, you’ll be able to effectively engage current and potential clients.