Understanding your target customer is key to successful marketing and promotion for businesses in all industries. Your business should aim to attract, gain, and retain the customer base. While this isn’t always an easy task, taking time to consider how your customers think and analyze their actions will help you make better-informed decisions throughout all aspects of your business. For example, did you know that 86% of customers are willing to pay more for a better customer experience?
So, where do you start when you’re trying to understand your target customers’ behavior? Luckily, we live in a time with useful analytics, data collection methods, impactful customer touchpoint strategies, and a vast variety of other techniques to accomplish this. D3 is here to help you find what you need to know about your customers to be successful.
5 Ways to Reach Your Customers Better
1. Build a Target Persona
The first step is finding your customer/buyer persona. This is the ideal person you’re trying to reach with your business. Whether your industry is business to business or business to consumer, the main attributes of your persona should include the following:
- Demographics: Gender, age range, average income, geographic location.
- Psychographics: Beliefs, values, goals, what they care about.
- Lifestyle: How they interact with your business, what they do in their free time, how they spend their money, and what they buy. For B2B’s—what industry they are in, how the company functions, problems they are trying to solve.
2. Analyze Customer Behavior
Analyzing customer behavior can be done in a multitude of ways. One of the best digital ways to see the real-time behavior of your customers is by using a customer relationship management tool (CRM). These provide in-depth analytics about a customer’s engagement with your marketing efforts like emails.
D3 hosts many clients with our CRM software and helps them maintain and understand these analytics. In turn, we’re able to think ahead and watch patterns in customer behavior to construct marketing strategies that will push you to reach and exceed your business goals.
3. Conduct Market Research
Market research gives you a better grasp on not just your customers but also the competitors and landscape of the industry you’re in or entering into. Here are a few key questions to ask yourself and find the answers to:
- What is the demand/need for your product or service?
- How many customers are you capable of serving at one time compared to the average market size?
- What external and economic factors are influencing the market right now?
- Where are your primary customers, and how far can you reach?
- How saturated is the market with substitutes?
- What price ranges are customers willing to pay?
The answers to these questions may change over time, so even a well-established business can benefit from taking the time to reevaluate the current market situation. As you’re first starting, this is pivotal to not only your business plan and decisions but also to understanding your clientele.
4. Cultivate Customer Engagement on Social Media
Engaging with your customers on social media is a helpful way to connect with current and potential customers. The first step is knowing which social media platforms to use to reach your audience. Then, start creating those strong customer relationships which lead to brand loyalty.
The buyer persona will help you understand what is important to your audience, what they care about, and what they enjoy. Showcase these things through your business and on your social media to grab their attention. Oftentimes, this part of marketing gets swept under the rug by businesses that have too many other tasks to handle. At D3, we help our clients keep doing what they do best and curate social content for them instead, engaging with their customers and representing the brand well.
5. Have a Unique Selling Point
Why should they choose you? Why should a previous customer be a returning customer? Maybe it’s the experience and custom features offered in your product or service. Maybe it’s a rewards program or outstanding customer service that goes above and beyond. Knowing your target audience will help you to decide what this unique selling point is because you’ll know what they will respond well to. At D3, we love putting our thinking caps on and helping businesses find creative ways to stand out against their competition.
Whatever you need to attract, gain, and retain your customers, D3 has a team of experts ready to help. Contact us today!