In the world of digital advertising, one of the best things you can do for your business, and your budget, is to optimize. This seems easier said than done, right? Not when you have a team of digital ad specialists spilling all of their secrets! If you’re new to the world of digital marketing or are an old dog who’s ready to learn some new tricks, you’ve come to the right place.

Allow the digital advertising experts at D3 to share our most coveted tips and tricks, and help your business dominate the world of digital advertising in 2021, and beyond. 

6 Best Kept Secrets for Google Ad Success

  1. Define Objectives: Know what you want your Google ads to accomplish before you even begin! Think of your five top questions: Who, what, where, why, and how- from the perspective of your business. 

  2. Know Your Target Audience: Similarly, understanding your ideal customer is crucial so you can properly target your ads to them. 

Bonus Tip: You may have more than one type of ideal customer depending on your products and services. Align goals and buyer’s accordingly.

  1. Well-Aligned Keywords, Ads, and Webpages: It’s not just about the ads, the strategy, or the website- it’s about how all three elements work together in harmony, and in a way that Google will favor. 

  2. Landing Pages: Once a user clicks on your ad and lands on your site, what do they see? Having landing pages that are designed to convert and are mobile-friendly is crucial. 

  3. Compelling Offers: Make them an offer that they simply can’t refuse! The world of digital ads is crowded, you want to not only have a deal but show users why it’s the best deal out there. 

  4. Remarketing: Don't just let them walk away! People are busy and need reminders, so nudge them with a remarketing ad after they’ve viewed your site, or product.  

6 Tips to Dominate the World of Facebook Advertising 

  1. Test Whenever Possible: Do you have creative for a Facebook or Instagram ad that isn’t performing the best? Consult with the experts and try split testing ads to see what works for your customers. 

  2. Consider Your Buyer Persona: Who is your ideal customer? Understanding your buyer will go a long way, so create a buyer persona, and refer to them whenever creating an ad. Ask yourself, “would this pique the interests of my ideal customer?”

  3. Use Creative that Stands out: Break up the monotony of your user’s Facebook feed, and stand out in your buyer's mind! Work with a designer to create ads that are interesting to look at, and will convince your ideal customer to click. 

  4. Short and Sweet: When it comes to your ad copy, the shorter the better!

  5. Optimize for Different Placements: Create ads that are used just for Facebook and Instagram stories, and ads that will be used just for the news feed. 

  6. Use One Call-to-Action: Don't overwhelm your customer - ask them to do one thing and one thing only. 


The bottom line? There’s no one-set formula for digital advertising success! The best way to optimize your Google and Facebook ads for success is to work with the experts who do them daily. Digital advertising is here to stay; contact D3 to learn more about how your business can benefit from launching a digital campaign, or how to best optimize what you’re already running!