You may already know that the first step to reaching new audiences and promoting your business is a modern, customized website. After all, your home on the web is often the first impression that your new, and current customers get of your brand.
How can you take your customers’ experience on your site to the next level? It’s no different than your marketing strategy; communication is key to a successful website. Read on to discover the top five must-haves for website designs in 2021 and beyond.
1. Contact Information is Key
You want your customers to get in touch and contact you with any questions or concerns, but how can they reach you if you don't include any contact information? A working phone number, email address, or any other contact medium that you’ll check on a regular basis is important to help your customers get in touch!
Your “Contact” section should be located in an easy-to-find location. We suggest putting it in the header or footer of your website, so the information is always there, no matter where your customers land on your site. Take this feature to the next level by making your contact information clickable. Customers will be just a click away from calling, emailing, or visiting you.
2. About Us Section
We already know that business is built on relationships. How can you best tell your story without having a one-on-one with each and every one of your customers? Share the story of your brand, and highlight your values in an “About Us” section on your website!
Your customers and potential customers truly do care about who they’re doing business with. It’s important that you briefly tell your customers who they’re working with to gain their trust and establish a community with your following. Remember to keep this section short and sweet. Try to summarize your brand in a few quick sentences that encompass you entirely.
3. Social Icons
Your team works hard to cultivate a share-worthy social feed, so be sure that you’re showing it off to everyone! Linking out to your social media on your website (and to your website on social media) adds that extra layer of consistency across all channels.
You’re in the business of building trust, so only link out to channels which you frequently post on. It’s probably not necessary to feature your MySpace account from 2005, but we highly recommend Instagram and Facebook!
4. Live Chats
Nothing beats the feeling of finding what you’re looking for in a timely manner. While chatbots can’t replace speaking to a live representative, they can be a great alternative for customers who have a simple question and don’t want to call or email.
Offer your customers instant feedback, no matter the hour, with chatbots programmed to answer simple questions about your services or FAQs about your brand. A whopping 63% of customers say that they’re more likely to return to a website if it offers a live chat option!
5. Updated Imagery & Video
Looking for an authentic connection between your customers and your brand? The benefits of updated imagery and video are unmatched when it comes to showcasing yourself online. While convenient, stock imagery can make users less likely to choose your product or service.
For example, if you’re a roofer, then you could upload real photos of the work that your company has completed. If you’re a local boutique, showcase models wearing the items that you keep in stock. Is your business a little less tangible? Take a picture of your friendly staff, ready to assist!
The bottom line? The experience that your customers have while visiting your website is everything. Be sure that your design is easy to navigate, mobile-friendly, and includes the information that visitors are looking for.
Do you have questions? Are you looking for a website review to take your business to the next level? You know who to call!