Deciding where your business wants to spend its marketing dollars is not a decision to make lightly. You want to attract new customers and keep your existing customers coming back for more, however, you can’t afford to invest your money in marketing that is not going to deliver the desired results. Consider going “old-school” by utilizing print and email marketing to make your brand more than recognizable, make it memorable!
Print marketing is still relevant! We know what you’re thinking “everything and everyone is now online, so why bother with print?” While it is true that a lot of people can be reached via paid online advertising, your business needs to consider three things;
People can get immune to (and ultimately tune-out from) online advertising. After a while, customers stop noticing online ads and continue to scroll by.
Digital advertisements may not create a lasting impression that your business desires.
Integrated marketing strategies can provide frequency and create the cohesive brand awareness that you need as you continue to build up your brand and your marketing.
Sprout Social reports that three-quarters of consumers choose to purchase from brands that they recognize, so what happens if no one recognizes your brand? While it’s vital to have an impressive online presence if you ignore print marketing, you’re oftentimes leaving money on the table! Instead of getting lost in the digital-world among the millions of other companies that are trying to sell their product online, stand out amongst the competition with printed marketing materials! According to Nielsen, a global data analytics company, sending well-designed circulars through the mail, or printing them in a newspaper, receives 27% more shopper engagement than viewing the same information on a business’s website. Making it crucial for your business to have print and design experts on your team, or work with an agency that does.
Your print campaign isn’t the only “old school” marketing technique that your businesses should be focusing on! Did you know that email is almost 40% more effective than Facebook and Twitter combined in helping your business to acquire new customers? Email marketing gives you the unique ability to build credibility with your audience by sharing information with them that is not only helpful, is also informative. It’s a cost-effective solution that gives you the power to reach new clientele in a place that most people visit daily - their inbox!
Furthermore, email marketing can help strengthen your brand recognition! Emails are the important reinforcement that is essential to your marketing plan, helping your brand establish credibility upfront, and allowing you to keep in touch with your customers on a consistent basis. People do business with people that they know, like, and trust, so when done right, email marketing allows your business to reach the right person, with the right offer, at the right time!
Print and email marketing are very much alive and can be unique enough to command your customer’s attention, compelling them to explore what they otherwise might have scrolled past.
This month, D3 wants to help you send out the perfect holiday email to your clients! Sign up for a one-year email marketing contract with D3 today and receive a free seasonal designed template. Current clients are not left out! You will receive a complimentary holiday redesign of your existing template.
Contact D3 today for more information about email marketing, print, and other services for your business. Learn how you can get your marketing materials prepped today!
ACT QUICKLY! This offer is only valid through November 30th, 2019.
To schedule an appointment, call 410-213-2400, or email us at firstname.lastname@example.org