Facebook is the largest social network in the world. With over 1.70 billion people logging on each day, it’s a large sector of your business that you can’t miss out on. In fact, if you sell products or services online, and don’t have a Facebook shop, you could be missing out on a huge opportunity!
Facebook Shops are a relatively new feature that Facebook rolled out earlier this year to ease business disruptions caused by COVID-19. These Shops are set up to support mobile-optimized stores for people to access on both Facebook and Instagram, making it easy for users to discover, browse, and purchase your products on the platforms that they use daily.
Create custom collections by grouping items from your inventory together, making it easy for customers to discover all of your products! Plus, you can keep your branding consistent by customizing the layout and colors of your Facebook Shop.
How can you keep your online sales growing with Facebook Shops? Allow the social media mavens at D3 to walk you through the benefits of using Facebook Shops, and a few do’s and don’ts of selling on Facebook.
3 Benefits of Facebook Shops
It’s important to understand how a Facebook Shop can help you grow your business via e-commerce. Here are the three top benefits of creating a Facebook Shop.
1. Tag Your Products to Boost Sales
Once you’ve created a Facebook Shop, you’ll be able to tag any of your products that are featured in your posts. This ensures that those who see your post, see that you have those products available to purchase online.
2. Tap Into Social Engagement on Facebook
People spend a good chunk of their time on Facebook. By using Facebook Shops on your page, you can create an opportunity to build engagement. Unlike your website, when people view products in your Facebook Shop, they can ‘like’ them, save them for later, share them with their friends, leave a comment with their thoughts, or ask a question.
3. Make the Sales Process Easy
You want to make the process of shopping with you as easy as possible. The more hoops that you make your customers jump through, the less likely they will be to finalize their order. Facebook Shops make shopping easy for Facebook users! Facebook is now a one-stop-shop for talking to your friends, window shopping online, and finalizing your shopping list.
Bonus Benefit: If you’re in the U.S. and have checkout enabled, customers can place an order without ever having to leave Facebook or Instagram!
The Do’s and Don’ts of Facebook Shops
You already know that Facebook is an incredibly powerful marketing tool for reaching new audiences and raising revenue. But Facebook can also be an overwhelming, very public stage for possible blunders. Check out our do’s and don’ts for selling on Facebook, so you can maximize your potential.
Do Speak to Your Audience First - The number of likes your Facebook page gets is only one measure of success. Be sure to nurture engagement, answer any questions, and talk with those who engage with your posts in the comments.
Don’t Argue with Your Customers - Your Facebook Shop is an extension of your brand. Fueling a dispute, going back and forth with a customer, or engaging in negative comments will bring the wrong kind of attention to your brand. Have a plan in place so that if a customer posts a public complaint, your team knows how to guide the resolution offline.
Do Ask Questions - Social media is intended to spark conversations, not just offer a platform for brands looking to sell, sell, sell. Include questions in your Facebook posts that spark engagement, or even ask for solicited feedback.
Don’t Disappear - Maintaining a regular Facebook schedule for posting is great, but you’ll also want to monitor your page in between posts, to answer any questions, and engage with comments.
Are you ready to set up your own Facebook Shop? Give D3 a call! We can handle the process from start to finish and have you maximizing your e-commerce in no time. You know where to find us.