Best Email Marketing Practices

Email Marketing, or E-marketing, is one of the most popular, cost-effective ways to send a message to a large audience. You can reach hundreds of thousands of people with just the click of a button. With that in mind, it’s important to have engaging, creative content. That content all starts with the subject line.

Your Email Subject Line

Why put time and effort into the body of an email if no one is going to open it? Your email subject line must be creative and grab the attention of your audience.

It is also important to consider what device most of your audience will be receiving and opening the email on. A majority of people use their email primarily or solely on their mobile phones. This means your subject line has to be a lot shorter in order to show up on a mobile device!

For instance, “Black Friday Deals of the Century: Up to 80% Off!” may seem like a good subject line, but on a mobile device, you’ll only see part of the message. “Black Friday Deals of--” is not very enticing. “Save 80% Black Friday!” will most likely have a stronger opening rate.

Enhance Your Message

Always Include a “Call to Action”
Encourage your recipient to act by visiting your site, purchasing an item, registering for an event, etc.

Keep it “Above the Fold”
This refers to the placement of your most important information at the top third of a letter-sized page so it is read first.

Keep it Simple
Keep your message focused and concise. Most people spend less than 20 seconds scanning marketing emails. Avoid lengthy paragraphs or complicated details; very long emails can also be truncated by email clients and devices. If you have a lot of information to share, use Read More links.

Quality, Not Quantity
This applies to every aspect of an email, from images to font faces to body copy. Use impactful, high-quality images; avoid using more than 3 fonts or font colors; and cut your text down to the absolute essentials.

Keep your customers informed and up-to-date. Get in touch with us today to get started on your email marketing template design!