It’s no secret that 2020 brought a lot of change to the nation and beyond. As our world shifted, so did our consumer privacy laws. In the United States, the California Consumer Privacy Act (CCPA), along with the California Privacy Rights Act (CPRA) was voted in. These allow consumers to know exactly how much of their personal information is being collected and gives them the additional option to opt-out of having their information shared and sold.
In addition to the CCPA and the CPRA, Apple released new updates to its Identifier for Advertisers (IDFA) with the iOS 14 update. This update serves users a pop-up window that warns consumers when an app is tracking their data, also giving them the option to opt-out of sharing their personal information.
The D3 Take - What Does This Mean for You?
Advertisers serve consumers ads based on the information that they choose to share online. Whether that be their age, gender, location, or interests, advertisers use this information to serve ads to those who will resonate with their product or service the best. In the wake of these new adjustments to privacy laws, advertisers are being impacted, and are learning how to navigate the new challenge that they’re being faced with.
Consumer privacy and transparency are now at the forefront of all aspects of the online world that we live in, from Facebook and Google advertisements to your business’s home on the web. As these regulations continue to take over, business owners and advertisers need to think of unique ways to gather the information that they need to continue doing business effectively and within the constraints of new privacy standards.
How can your business begin to collect the data that you need and still comply with new privacy laws and standards? Consider the following:
Decide what data is the most important - does your business need to collect it all? Not likely. Define which data plays an irreplaceable role in the success of your brand and use that as your starting point.
It’s time to build on your relationships with your consumers! Brands that are able to learn more about who their customers truly are will share meaningful messaging that will earn you the support of the right consumers, with little data to base those relationships on.
Be transparent! If your audience doesn’t already know about these privacy changes, they will soon. Help your consumers understand that by agreeing to share their data, they will be served ads, offers, and unique content that is relevant to them. On the plus side? This benefits you as the business owner as well - a win-win for everyone!
With all of the new changes in the online world of privacy and data sharing, how will your business put control in the user’s hands and help them understand why they should be doing business with you?
What’s your ID3A?