Do you run a seasonal business, or are located in a resort town where it just makes sense to close down for a few months? No matter the reason, if you find yourself closing your doors for a period of time, you’ll want to make sure that you remain relevant to your customers, and still reach potential customers, while the closed sign is hanging from your door.
How can your business remain relevant during the off-season? Allow the marketing gurus at D3 to guide you through seven tried and true strategies for remaining visible and relevant to your customers while you’re closed.
How to Stay Relevant When Closed
1. Continue Advertising or Start A New Campaign
Short-term budget cuts can often result in a long-term reduction in brand visibility and communications. With everyone home and using the internet during COVID, now is a great time to focus on Google and Facebook ads for maximum visibility. Additionally, since some businesses have turned off their campaigns, your cost-per-click may have gone down in price, giving you more bang for your buck! You may not be open, but building brand awareness is worth the investment.
2. Maintain Your Visibility Online
Studies show that people are spending, on average, 6 hours and 42 minutes online each day. That’s an amazing opportunity that your business simply cannot afford to miss out on! Staying up with your social media posts and comment replies, sending out emails, posting to your blog, and optimizing your site’s SEO can help ensure that your business is seen, and not forgotten.
3. Connect on Social Media
Use social to connect with your followers, without pushing your products or services on them. Interacting with your audience by asking questions, posting polls, and responding back to their comments will make all of the difference.
4. Become A Resource
Everyone loves information that they can trust! If your business finds itself closing, become a resource for your community by utilizing your blog and social media pages. Writing guides to special events in your community, providing things to do in the off-season and other information that only the locals would know will help you remain relevant.
5. Improve Your SEO
If you haven’t updated your website SEO lately, now is the time to begin! In order to keep your business ahead of the competition, you must keep your finger on the pulse of the ever-changing SEO landscape. Optimizing for voice search, adding organic content, and other SEO strategies can drive the organic traffic to your website, and help get your site indexed by search engines such as Google.
6. Freshen Up Your Branding
Spending time while your business is closed to update your website, optimize your social media profiles, and freshen up your logo and other branded materials can only benefit your business in the long run! Put your best foot forward and make a great first impression on potential customers by showing up in your best light when it’s time to open again!
7. Provide Special Offers
Prepare for your reopening by continuing to provide your products and services online! Sell your products in an online store, or open up bookings for your hotel or service company for after opening day! Get creative with how you use e-commerce for your business so you don’t miss a beat when you’re ready to reopen.
No one wants to close down their business, whether it be due to COVID-19, or expected seasonality. This year, don’t lose your visibility! Contact the marketing gurus at D3 to learn how to keep your marketing going strong so you can open your doors up better than ever!